How to Generate New Business for Mortgage and Real Estate Professionals
Congress created the Federal Housing Administration (FHA) in 1934. This was the United States response to a failing economy. Over the next 60 years the Federal Housing Administration would evolve to develop programs specifically designed to help people with less than perfect credit secure financing for a home. Throughout the history of the FHA one thing has always been constant, NO STATED LOAN PROGRAMS. As a result of this firm policy the Federal Housing Administration has managed to maintain real estate mortgage portfolio with minimum exposure to the risks associated with mortgage lending in general.
I suggest that you visit the website and see for yourself some of the great programs they offer at http://www.hud.gov. For instance there is a program whereby a teacher, police officer, firefighter and emergency medical technicians will qualify for a 50% discount on homes that are listed for sale by FHA. Now granted, these homes will most likely need improvements and repairs. Guess what? FHA has another loan program to compliment this offer called the 203k program that provides a loan to purchase the property and then fix it up. By now I'm sure your creative juices must be welling up inside and bursting forth with ideas on how you can turn this into a gold mine.
If not, than I'm going to show you how. Mortgage brokers, imagine a Diamond Award Winning Real Estate agent sending you all of their business. Real estate agents, imagine a six figure producing loan officer sending you all of their business. What I'm about to show you what's called "GORILLA MARKETING". It's cheap and very, very effective.
Step 1 Gorilla Marketing 101
Identify your customer. Who is your customer and why? If you've been taking notes the answer should roll off of your tongue before I can finish this sentence.
The answer, people with verifiable income and decent credit. I said decent credit, not perfect credit. That means 580 or better. Remember I said, "throughout the history of the FHA one thing has always been constant, NO STATED LOAN PROGRAMS." I also mentioned that they have some special programs for people working in the public / municipal service sector. Firefighters, police officers, emergency medical technicians. The reason for this is not because they want to give back to the community as a primary objective. What they want is an educated borrower with specialized training that is unique to their position with full time benefits and pay. It's as simple as that, think about it. Someone who is a police officer, firefighter or emergency technician has at least 2 years or more of specialized community college or 4 year university training. These specialized fields only grow in pay with time. With all of this contributing factors this makes the perfect borrower.
So, how do you get these good people to become your customer?
Step 2 The Answer-
Infiltrate your customers place of employment. How do I do this?
That is a great question. Chances are if you go to a fire fighters station or police station you won't past the front desk, let alone get anyone that is really interested in talking to you. So you must infiltrate these establishments.
This is how:
Fax Broadcasting: According to many State Laws and Federal it is illegal to engage in unsolicited fax blasting. And I don't encourage anyone to break the law. So, to do this legally all you have to do is call them and tell them that you want the name of the person that you're talking to and inform them that you have some timely information that you would like to send via fax and that you will update them on new developments as more information becomes available. The person on the other end of the phone will say, sure, no problem and give you the fax number willingly. Now you're in compliance with the law and you have the record of the person that you spoke with that gave you the fax number.
Fax Broadcasting: According to many State Laws and Federal it is illegal to engage in unsolicited fax blasting. And I don't encourage anyone to break the law. So, to do this legally all you have to do is call them and tell them that you want the name of the person that you're talking to and inform them that you have some timely information that you would like to send via fax and that you will update them on new developments as more information becomes available. The person on the other end of the phone will say, sure, no problem and give you the fax number willingly. Now you're in compliance with the law and you have the record of the person that you spoke with that gave you the fax number.
Now that you have the fax number, what do you do? You inform them that they qualify for a special program sponsored by the Federal Government that will enable them to make a real estate investment that is only available to them because of their dedication to their profession. And the best part is that they can verify everything you're saying by going to www.fha.gov and reading the information for themselves. Tell them that you are uniquely qualified to help them secure the real estate and the financing and that you can answer any questions they have by appointment only.
If you're a seasoned real estate / finance professional you know by now from the sound of this presentation that all you have to do is work this program and it will work. Not to mention all the referrals and new relationships you will form that will bring you even more business from people that have real jobs, decent credit and a desire to grow their retirement portfolio.
If you want a copy of the flyers I've been using that work really well for me in this campaign than follow the link to the youtube videos on my page and subscribe to my video and post your request in the comment section and I will respond to your request promptly. Thank you for visiting my website.
